About Us


Meet the team – stay tuned for photos!


Introducing Drew, our fun-loving store manager! She always brings a smile to our customers’ faces with her humorous personality.

With years of experience in the industry, Drew is dedicated to providing the best customer service and is always there to help you find exactly what you’re looking for.

Come visit us and let Drew take care of all your shopping needs!


Rachel is dedicated to helping each and every one of our brides find their dream dress. Her extensive knowledge of bridal fashion and trends means that she is able to offer valuable advice and guidance throughout the entire process.

But what really sets Rachel apart is her kind and caring nature, making her an absolute joy to work with. Come see her today and let her help make your bridal dreams a reality!


Charlotte is our resident deb specialist, and all-around formal wear queen! Charlotte is a true expert in all things deb and formal, and she’s passionate about helping you find the perfect dress for your special occasion. She’ll chat your ear off with her extensive knowledge, but you won’t mind one bit because her infectious laugh and bubbly personality will put a smile on anyone’s face.


Jacinta is unfortunately only here part time, when her ‘real job’ allows her!  We are trying hard to convince her to quit so we can have her all of the time, but for now, if you are lucky enough to see her in store, you will be treated to amazing customer service and product knowledge and a warm, friendly smile…she will also chew your ear off so be ready for a chat!  We know you will love her as much as we do!


Rose has extensive knowledge and experience in the industry, and she is always working behind the scenes to ensure everything runs smoothly. Rose loves a laugh, and she always goes above and beyond to make sure our clients feel welcomed and valued. Her passion for fashion and her warm and approachable nature makes her a favourite among our clients and team members alike. 

Only the Best

What makes us stand out from the crowd?  YOU.  Our customers.  Our people.  Our family.  The people that walk in the door with a problem, and allow us to be the solution.  

We pride ourselves in being an inclusive and sustainable business, embracing the local community and providing a service that reaches far beyond your initial appointment.   You will become part of our Pretty Woman family.



Australian Owned & Designed

Pretty Woman Bridal is an Australian owned boutique who proudly supports suppliers that are also Australian owned.  We actively seek to engage with our local community and support and encourage our local shops and small businesses. During lockdowns, we started creating beautiful window displays for the locals to enjoy, and we continue that now as we return to normal business life.  It’s our favourite thing to do…keep an eye on our socials for this week’s window or pop down to visit us in Croydon.

The Pretty Woman team also personally delivered over 100 gift bags to local year 12 students in 2021 to provide them some love and support before their exams…such a wonderful day connecting with the kids and their families in what was a really tough time for them.

We continue to strive to find ways we can support our community in the future.

To view our privacy policy, click here.


Bridal Dress

How It Works


Chat With An Expert

Our Pretty Woman Team are here to assist you during your appointment, ready to hear your vision and help it come to life!

Dress Selection

You’ve found your dress at Pretty Woman!  You are one of us now! Our delivery times vary depending on the dress, the label and your function date. We normally encourage brides to allow between 4-6 months for delivery, however we have a range of rush delivery options, as well as many gorgeous gowns available to purchase off the rail.


We have a large range of stunning veils to compliment your dress, as well as various hair pins and combs. We can also make personalised hangers and bridesmaid’s gifts.

Store Hours

Tuesday-Friday: 10am-5pm

Saturday: 9am – 3pm

Sunday/Monday:  Closed