Here at Pretty Woman Bridal, we pride ourselves on being welcoming and friendly to all customers.  We would like every person that visits Pretty Woman to feel important, to be heard and to be seen, to be treated with respect and warmth, and have the full bridal boutique experience.

When you make an appointment with us, you will have a consultant assisting you, focusing their attention on you and your needs.  You are welcome to bring guests with you to help you make you choice, as we know it’s an emotional time.

Our Difference

The Pretty Woman Experience

We provide a range of stunning bridal gowns, a collection we have chosen carefully, so as to offer brides many choices of style, cut, fabric and colour.

We also boast the largest collection of bridesmaids dresses in the Eastern suburbs, if not the whole of Melbourne.  Available to order in all the colours of the rainbow, from sizes 0-32, you are sure to find your bride tribe some amazing dresses.

Our extensive deb dress collection offers something for everyone.  Visit our wall of white dresses and enjoy the experience of finding the deb dress you’ve always wanted.  Tulle, satin, lace, glitter, sequins!  We have it all!

Our new and fantastic formal range also gives our customers many choices, from satin to chiffon, from black to the brightest of pinks!  We noticed a lack of choice for girls in the shops, and are aware of the risks of buying online, and we are so excited to showcase a range of gorgeous dresses for our formal girls.


What We Offer


Our exquisite range of bridal gowns has been lovingly hand-picked by us. Affordable gowns that do not sacrifice quality, we welcome you to visit us and experience the fun and excitement of finding ‘the one’ at Pretty Woman.


With 40 colours and over 60 styles to choose from, you are sure to find beautiful bridesmaids gowns to suit your bridal party. Our consultants thrive on finding gowns that will make your bride tribe feel comfortable and look amazing.


Visit the wall of white here at Pretty Woman and secure the dress you’ve been dreaming of. You will be amazed at the selection we have!


Do not risk buying online when you can visit Pretty Woman and have a consultant help you hand pick your formal gown! We love helping our formals girls find gowns that are just right for them.

About Us

The Pretty Woman Story

The first Pretty Woman boutique originated in Edinburgh, Scotland, where it still exists today! The Croydon Pretty Woman boutique has been open for over 14 years, where we still deliver the same beautiful quality gowns and impeccable customer service.

Get in Touch

Store Hours

Monday: Closed

Tuesday-Wednesday: 10am-5pm

Thursday: 12pm-7pm

Friday: 10am-5pm

Saturday: 10am – 3pm

Sunday: Closed